Before you visit a store find out as much as possible about platinum jewellery. You will be more confident in your choice if you are fully prepared.
At every authorised platinum retailer store there is a designated platinum counter manned by trained sales staff. At this counter you can try on a variety of designs, pick up a buyer's guide and browse through the season's catalogue. When buying platinum you will be assured that each piece of jewellery has a purity as high as 95%. As a proof of this assurance, every piece is stamped with 'Pt 950' hallmark and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from any other jewellery. In addition to this a Unique Identification Number is also stamped inside the jewellery piece to ensure that the platinum you buy is of the highest possible quality.
In addition to the range of exclusive platinum designs, many jewellers can help you to create custom pieces of jewellery, so it is useful to be able to describe what you're looking for. Remember, any ring setting that you see can be created in platinum. Explore our Design Gallery for inspiration.
When shopping online, trust is an important factor - many customers prefer websites with an accreditation or well-known internet retailers.
Visit the Find your platinum retailer page to find your nearest recommended platinum retailer.
Don't be afraid to ask for a catalogue or buyer's guide, and return another day to make that purchase.