Press releases

01/01/2009
The value of platinum
Choosing platinum is not only about aesthetic appeal but also based on a handful of factual realities. These realities account for platinum's popularity in recent times. For one, platinum's purity is extraordinary. It is generally 95% pure (18 carat gold is 75% pure). This makes the metal hypoallergenic - ideal for any type of skin, including the most sensitive.
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